{"id":28340,"date":"2022-10-20T02:45:00","date_gmt":"2022-10-20T02:45:00","guid":{"rendered":"https:\/\/ecommercechinaagency.com\/?p=28340"},"modified":"2022-10-20T19:29:11","modified_gmt":"2022-10-20T19:29:11","slug":"ecommerce-china-maternity-infant-care-brands","status":"publish","type":"post","link":"https:\/\/ecommercechinaagency.com\/ecommerce-china-maternity-infant-care-brands\/","title":{"rendered":"China baby product market: sell maternity and baby care in China!"},"content":{"rendered":"\n

With the relaxation of the one-child policy and the premiumization across consumer goods, china\u2019s baby care market is considered one of the most attractive<\/a><\/strong> in personal care. Chinese parents are spending more and more on their children, contributing to significant market growth in the sector and rising demand for domestic and foreign brands selling good quality mother and baby products. <\/p>\n\n\n\n

Currently, China\u2019s existing online community<\/strong><\/a> represents young demographics, having a bigger spending power than ever before. Families in this group are willing to pay heaps for products beneficial for their babies and mothers-to-be. Consequently, the market is categorized by a higher price-per-order than other industries. Moreover, they are also quality-conscious buyers<\/strong> who would choose to pay more for a better-quality product.<\/p>\n\n\n\n

Let’s take a look at the market dynamics of the baby products market in China and examine key trends and opportunities for foreign brands. <\/p>\n\n\n\n

China’s baby care market in 2022<\/h2>\n\n\n\n

According to market research, the China baby care products market is expected to grow at a compound annual growth rate of 10.69%<\/strong> between 2020 and 2027 to reach a market size of US$23.469 billion in 2027<\/strong>, from US$11.531 billion in 2020. Chinese parents are willing to spend on their babies. They are concerned about baby health (due to many baby food scandals in the country), and thanks to the rising income of young parents in big cities, the market is experiencing steady growth. <\/p>\n\n\n\n

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China is dominating the demand in the global baby retail market. <\/strong>Even though China is facing a declining birth rate problem (like most <\/strong>developed countries), the baby care products market is growing. <\/p>\n\n\n\n

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Especially after the COVID-19 pandemic, Chinese parents are more cautious and are spending more on products such as; high-quality baby food and baby formula, baby skincare products, baby bath products, and other categories related to health and hygiene<\/strong>. <\/p>\n\n\n\n

What are the main market trends?<\/h3>\n\n\n\n

There are several trends stimulating the growing demand for maternity and baby care products in China. One of the most important observations is that safety and efficacy are extremely important for Chinese parents, but they are also starting to pay more attention to the brand’s social values, such as the packaging of products, ingredients of baby skin care products, the production process if the brand is ethical and so on. <\/p>\n\n\n\n

Here are some of the key market trends to follow;<\/p>\n\n\n\n

Chinese Millennials are choosing to have more than one child<\/h4>\n\n\n\n

Progressively, couples living in cities, earning significant income who were born as single children are choosing to have a sibling for their child. Although having a child in China is expensive, many people living in the urban metropolis can afford to have a second child<\/strong> now, which helps in the market growth<\/a><\/strong> in the baby products market. <\/p>\n\n\n\n

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Baby skincare products on Tmall<\/figcaption><\/figure>\n\n\n\n

Presently, infant care products are extremely popular in China\u2019s e-commerce landscape. The growing trend among Chinese parents of providing their children with the best possible quality has fuelled the growth of cross-border e-commerce in the Chinese digital marketplace. Due to the presence of counterfeit products in the local market, Chinese parents trust foreign products more than local brands. <\/p>\n\n\n\n

Chinese parents prefer to buy from foreign brands<\/h4>\n\n\n\n

Quality is more important than ever for Chinese parents, which presents a significant opportunity for international companies, which are often perceived by Chinese consumers to be of higher quality, safer, and more reliable than their Chinese counterparts plagued by food safety scandals<\/strong>. <\/p>\n\n\n\n

Due to rising quality concerns, side effects of the products, etc., parents have become more conscious while purchasing baby care products, especially when it comes to baby formula and baby food. <\/p>\n\n\n\n

The effects of this drive for quality can be seen in ever-more specific and detailed consumer demands for products to be healthy, pollutant-free, environmentally friendly, and contain minimal added additives, as well as to have a long service life. There is a growing number of brands increasingly launching herbal formulas<\/strong> and introducing organic baby products<\/strong> on the market. <\/p>\n\n\n\n

Chinese Consumers are researching online<\/h4>\n\n\n\n

From community e-commerce to user reviews left online, to simply discussing new products on social media, Chinese mothers are using the Internet as an information source more than ever before. On the Chinese search engine, Baidu, more than 100 million searches related to Mother & Baby products are conducted each month. <\/p>\n\n\n\n

The online market in China is the biggest in the world, so to be able to get to Chinese parents, you need to promote your baby care brand online<\/a><\/strong>, through many promotion and distribution channels. Most Chinese parents rely on online shopping and online channels<\/strong>, so don’t miss out on this opportunity if you want to become one of the market leaders in China’s baby products market. <\/p>\n\n\n\n

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Baby care products on one of China’s mother online marketplaces MIA<\/figcaption><\/figure>\n\n\n\n

Best ways to promote mother and baby products in China<\/h2>\n\n\n\n

Both online and offline distribution channels are dynamic and complex, with major companies across both channels seeking to take advantage of the growth in the mother & baby sector, and differentiate their approach to the market from those of their competitors. <\/p>\n\n\n\n

\"blackmores-pregnancy\"<\/figure>\n\n\n\n

If you want to cater to the rising demand in the baby products market and win customers over your competitors, there are some key actions you need to take to succeed. <\/p>\n\n\n\n

Branding maternity brands in China<\/h3>\n\n\n\n

Chinese people don’t buy products from brands that they never heard of, as they need to gain trust before they purchase anything. It’s especially important for all kids-related items and baby food, as parents are double cautious to provide the best baby products possible. <\/p>\n\n\n\n

Therefore, any company wanting to sell products in China needs to take care of branding on the Chinese market<\/strong>. <\/a>There are some key elements to take into consideration; <\/p>\n\n\n\n

Chinese website and Baidu search engine optimization<\/h3>\n\n\n\n

Just like in the West, any company offering products or services should have a good website, so that potential and existing customers can check any important information there. Most Chinese online retailers do have a website in China, so if you want to build your presence and sell mother and baby products, you need to have a website in Chinese<\/a><\/strong>.<\/p>\n\n\n\n

It’s important that your website is hosted in China<\/strong> because Baidu favors those over foreign ones and will rank your site higher in the search results. <\/p>\n\n\n\n

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Pigeon website in China<\/figcaption><\/figure>\n\n\n\n

Apart from having a website, it’s also advisable to promote your brand in the Baidu ecosystem, on forums and Q&A platforms like Baidu Tieba<\/a><\/strong> and Baidu Zhidao<\/a><\/strong>, which help you boost your site. It will also help you gain a good reputation among Chinese mothers. <\/p>\n\n\n\n

Reach Chinese parents on social media platforms<\/h3>\n\n\n\n

It’s very hard to get a name for your brand and arouse Chinese people’s attention without a presence on social media. People all over the world use social media platforms<\/a><\/strong> to check information, learn about brands, communicate with friends and check recommendations and reviews of products and services. China is no different. <\/p>\n\n\n\n

Chinese social media platforms offer many opportunities to reach and attract a Chinese audience. Many Chinese online retailers have their own stores on Wechat<\/a><\/strong>, Douyin<\/a><\/strong>, or Little Red Book<\/a><\/strong> and let customers buy directly there, without the need of purchasing on the big online marketplaces. <\/p>\n\n\n\n

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You can focus on one platform, for example, Weibo<\/a><\/strong> or WeChat, to create content and arouse attention and use other ones (advisable Little Red Book and Douyin) for influencer marketing. There are many Chinese mother or Chinese parenting influencers that can help you reach a bigger audience, suitable for your baby products. <\/p>\n\n\n\n

Check one of our case studies – Aromababy on Weibo:<\/h5>\n\n\n\n
\"Aromababy<\/figure>\n\n\n\n

Target the audience of baby-dedicated websites<\/h3>\n\n\n\n

There are many websites and forums in China where pregnant women, soon-to-be-parents, and experienced parents share tips and opinions about maternity and baby products. Some of these websites are better for online sales, as they are specialist marketplaces<\/strong>, other websites will be helpful for brand promotion<\/strong>. Here are the most popular ones:<\/p>\n\n\n\n