Social Media in China

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Sina Weibo - Chinese Social Media Explained

Sina Weibo – Chinese Social Media Explained

With over 500 million registered users, Sina Weibo is the powerhouse of Chinese social media. This is an essential platform for brands seeking to tap into China’s massive online market. This microblogging application provides numerous marketing opportunities ideal for establishing an influential presence in one of the world’s largest economies. Importance Of Sina Weibo In…

Weibo Advertising: The Complete Guide

Weibo Advertising: The Complete Guide

Social media has become an increasingly important part of marketing and advertising strategies for businesses of all sizes and it is especially true in China. Indeed the country has a dynamic and innovative social media landscape offering numerous advertising options to brands and today we are taking a look at Weibo advertising. As Weibo becomes…

Chinese Social Media – 20 Trends for 2023

Chinese Social Media – 20 Trends for 2023

China has the world’s largest internet user base. Social media platforms play a vital role. WeChat, Sina Weibo, and Douyin are popular platforms. They offer messaging, blogging, live streaming, e-commerce, and online payment. Chinese social media is crucial for businesses to reach consumers. But strict internet regulations and censorship pose challenges. This article explores the…

Zhihu Marketing — Leveraging the Chinese Quora for Great Results

Zhihu Marketing — Leveraging the Chinese Quora for Great Results

If you’re not familiar with Zhihu, it’s time to get acquainted. By leveraging Zhihu, you can reach a vast audience of potential customers who are already interested in your product or service. In this blog post, we introduce you to social media/q&a, and its main features, and show you how to effectively use Zhihu marketing…

How to leverage Kuaishou Marketing for e-commerce purposes?

How to leverage Kuaishou Marketing for e-commerce purposes?

Kuaishou, often translated as “crystal” or “mirror,” is a Chinese social media platform that has quickly gained popularity in recent years. The app allows users to share photos and videos with each other, and many people use it to showcase their talents or simply share funny moments they’ve experienced. Kuaishou is the biggest competitor of…

China KOL Reign Has Come To an End; It’s Time for KOC Marketing

China KOL Reign Has Come To an End; It’s Time for KOC Marketing

In China, brands are increasingly turning to KOC (Key Opinion Consumers) marketing instead of KOL (Key Opinion Leader) marketing to build their businesses. While both strategies have their pros and cons, KOC marketing is quickly becoming the preferred option for a number of reasons. Here are just a few reasons why brands should focus on…

Weiya the Queen of KOL is Punished by Chinese Autorities

Weiya the Queen of KOL is Punished by Chinese Autorities

Viya, China’s “queen of live streaming” influencer in China is punished with a 210Million USD fine for tax evasion. Her online presence has been wiped clean in Beijing’s latest crackdown against celebrity culture China’s Internet Celebrity Viya has been punished for tax evasion She was charged with hiding her personal income and other offenses in…

New government regulations on live streaming in China

New government regulations on live streaming in China

A report by global accounting firm KPMG and AliResearch reported that China’s live streaming e-commerce industry totaled 433.8 billion RMB ($65.8 billion) in 2019 and is expected to double by the end of 2020. The live streaming market in China Live streaming is the real-time recording and transmission of audio and video content to a…

Top Three of the Most Popular Celebrities on Douyin (TikTok)

Top Three of the Most Popular Celebrities on Douyin (TikTok)

Douyin (Chinese Tiktok) is obeviously one of the most popular social networks in China. It was launched in September 2016 by the Chinese giant tech behemoth. It is positioned as a short music video UGC for Chinese young people. Since its launch, it gets viral in China as if he would never stop. As of March 2020, Douyin, TikTok’s…