MARKETING TO CHINA AGENCY
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WeChat Video (copycat of douyin ) is getting really popular and open new function for Advertising linked to Miniprgrogram , or wechat Shop. WeChat Channel has rapidly evolved into a ROI player in the digital and e-commerce ecosystem in China WeChat video look like this … WeChat Channel’s E-Commerce GMV Exceeds 100 Billion Yuan, WeChat…
The article reviews the successful completion of the 20+ day Douyin Mall Double 11 Festival. This event marked a breakthrough in sales for the mall, with brands achieving record-high performances. Douyin E-commerce Douyin E-commerce emphasized a “no bundling” strategy in discount plays, offering unbeatable prices through official discounts and mall gold cards. Brands leveraged key…
Have you ever watched a commercial, doubting the veracity of the endorser’s remarks about a certain product? If you have, then there is one country where an entire consumer demographic shares your skepticism — China. Chinese market abounds with businesses and companies fighting tooth and nail to establish a brand image. These companies are also…
Jackpot for Louis Vuitton for this Mega marketing operation in China. NFT-Based Mystery Box Trend in Luxury Fashion The lines between digital and tangible luxury continue to blur, thanks to the innovative adoption of NFT-based mystery boxes. This year, fashion heavyweight Louis Vuitton embraced this burgeoning trend, introducing their debut NFT mystery box – the…
Douyin’s Life Services Transaction Value Surpasses 100 Billion RMB in First Half of 2023 On August 7, sources reported that Douyin’s Life Services achieved a transaction volume (GMV) exceeding 100 billion RMB in the first half of the year. This impressive figure was largely attributed to its in-store services, including dining and general store services,…
China is the fastest-growing market for live-streaming marketing. The live-streaming industry has been an integral part of China’s digital ecosystem for years, but it will soon become standard practice as Chinese internet users move away from traditional media to focus on live video. This blog post will explore why this is happening and how it…
Are you looking to grab a slice of the booming e-commerce marketplace in China but unsure where to start? Chinese short-video platforms like Douyin and Kuaishou are powerful tools for e-commerce growth. With 80% of China’s netizens using these platforms, mastering their use can supercharge your online sales journey. This article will guide you through harnessing them effectively –…
Are you mind-boggled by the recent surge in celebrity appearances on e-commerce live-streaming? Messi’s recent stint on Alibaba’s Taobao Live is a prime example! Taobao is a popular online shopping platform in China that combines the convenience of e-commerce with the interactive experience of live commerce run usually by Key Opinion Leaders that boost overall…
Welcome to the Ultimate Guide to E-commerce in China! Did you know that China’s e-commerce market accounts for almost 50% of global transactions? It’s no wonder why many businesses are looking to penetrate this massive market. However, understanding and succeeding in the Chinese e-commerce landscape is not easy. In this guide, we will provide you…
Knowing about Bilibili is crucial for those who want to enter the Chinese market and target young Chinese consumers. It is surprising to learn that Bilibili can also be used for eCommerce. Let’s explore this topic further: What is Bilibili? Some say Bilibili is the most popular platform among ACG (anime, comics, and games) lovers,…
If you’re a business or brand looking to expand your market presence in China, Little Red Book (Xiaohongshu) is an app you don’t want to miss. With over 300 million users, mostly younger women who use it for discovering and reviewing beauty products, Little Red Book is the perfect platform for brands looking to enter…
China’s fan economy, an emerging and untapped market, is a treasure trove of potential that industry experts are beginning to recognize. Driven by the passionate support of dedicated fans who channel their admiration into economic powerhouses. This unique phenomenon leverages social media and digital marketing channels to transform ordinary celebrities into highly profitable idols. The…
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