https://ecommercechinaagency.com/leverage-chinese-kol-e-commerce/ Ecommerce in China, Digital Strategy Wed, 16 Jun 2021 08:24:18 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://ecommercechinaagency.com/leverage-chinese-kol-e-commerce/#comment-44645 Sun, 13 Jun 2021 06:22:11 +0000 https://ecommercechinaagency.com/?p=36598#comment-44645 Marketers also shouldn t forget the importance of user reviews for their product either—these not only relay valuable feedback to the brand, but they create “ micro-influencers ” out of customers. Countless potential customers find out about a product or brand through their friends, family, or community, so the more people encouraged to talk about their experience with a product, the better chance that the brand will reach their target customer. KOLs can encourage or incentivise their followers to share their own opinions and experiences with the product either within the KOL s forum or on the brand s own page.

]]> https://ecommercechinaagency.com/leverage-chinese-kol-e-commerce/#comment-30887 Fri, 19 Oct 2018 13:34:56 +0000 https://ecommercechinaagency.com/?p=36598#comment-30887 Whatdo you guys think of The KOL bubble in China ? how brands can still make money with the trust of Chinese KOLs ?

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