Comments on: Tmall for Fashion Brands: Good or Bad Choice in 2024? https://ecommercechinaagency.com/tmall-invests-big-in-fashion/ Ecommerce in China, Digital Strategy Tue, 06 Feb 2024 08:49:18 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: admin https://ecommercechinaagency.com/tmall-invests-big-in-fashion/#comment-50330 Tue, 06 Feb 2024 08:49:18 +0000 https://ecommercechinaagency.com/?p=39184#comment-50330 In reply to Fatima Fuga.

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]]> By: Fatima Fuga https://ecommercechinaagency.com/tmall-invests-big-in-fashion/#comment-50298 Mon, 05 Feb 2024 19:18:45 +0000 https://ecommercechinaagency.com/?p=39184#comment-50298 hiI like your writing so much ,
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]]> By: John Wang https://ecommercechinaagency.com/tmall-invests-big-in-fashion/#comment-39961 Tue, 14 Jan 2020 17:55:16 +0000 https://ecommercechinaagency.com/?p=39184#comment-39961 Meanwhile, on Alibaba, more than half of Tmall’s traders are said to have used livestreaming to sell products during singles day, and Alibaba reported that sales generated through livestreaming exceeded RMB 10 billion at 8:55 am local time. . Josh Gardner, CEO of Kung Fu Data, which helps foreign companies sell products on Tmall, attributes the appeal of live streaming to its entertainment value and ease of transaction.

“Almost all of our brands have opted for live promotions this year,” he said. .. “It’s more fun than browsing a product detail page. The traffic from live streaming is easy to convert into transactions, and Tmall has taken over the stores that run broadcast activities by direct with resources. ”

The rise of livestreaming has also been a boon for foreign brands, who have found it easier to enter the Chinese market by partnering with a native influencer – just as Kim Kardashian West did very successfully a few days before the big event.

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